Menu Research & Development

Franchisees drive revenue through 5-day parts: breakfast, lunch, dinner, late night and weekends

The Huddle House menu is made up of Southern-inspired comfort food that evokes nostalgia. It’s uncomplicated; it’s made from ingredients supplied from our in-house supply chain; and it is designed to deliver high consumer value at healthy gross margins to franchisees. That’s not something you’ll find at most breakfast franchises.

“The Huddle House menu is all about the comfort food that reminds you of things your mom might cook for you on a Saturday morning in the South. It’s all about the nostalgia, those warm, around-the-table moments from a time when people actually sat together on Saturday mornings without spending time on their devices,” says Executive Chef and Director of Menu Development Jenn Townsend.

“I love the Huddle House menu,” says Townsend, who has been a food concept owner-operator herself and has research and development experience with Blimpie’s and Arby’s. “I love working on food, and I love the people who eat our food.”

Having a relatively simple menu means:

  • Easy to learn and easy to prepare food
  • Minimizes the impact of employee turnover on the overall guest experience
  • Consistency during training or periods of transition

Demand, Supply, and Commodities

An in-house supply chain helps us keep food costs down and build in protection against the fluctuating price of commodities. We buy food and small wares in bulk for franchisees and, because we have internal distribution systems, we can break down larger volume shipments for individual franchise partners, which helps protect profit margins and cut down on food waste.

Southern Biscuit Platter With Bacon

Breakfast food accounts for almost 70% of our sales, and since these items are traditionally cheaper than other meal items, our franchise partners tend to see better margins than restaurants that focus on traditional lunch and dinner items. Our menu mix and on-staff Purchasing Director shelters franchisees from radical swings in food costs.

“Of all the brands I’m associated with, Huddle House has the lowest food costs of any of the brands,” says Franchise Partner Robert Wiggins.

“The awesome thing is there is a ton of eggs in our core heavy-mix items,” Townsend says. “Eggs are cheap. Our hashbrowns are very popular — potatoes are cheap. Food cost fluctuations don’t hit us that hard.”

Fluctuating commodities prices can wreak havoc on many chains and erode margins. Our menu mix and on-staff Procurement Director shelter franchisees from radical swings in food costs.

Mike Lokhandwala, an experienced multi-unit food franchise operator who opened his first Huddle House in Valdosta, Georgia, in 2016, says the popularity of the breakfast menu and the potential of higher profit-margins definitely influenced his decision to invest.

“With the majority of our sales coming from the first shift, the breakfast shift, that drills down to the breakfast portion making a larger impact on that food cost, so yes, that did influence my decision,” he says.

Our Menu Is Simple

Huddle House menu is relatively simple, easy to prepare and easy to learn. This minimizes the impact of store employee turnover on the overall guest experience and helps us maintain consistency during training or periods of transition.

When asked how Huddle House is unique among breakfast franchises, franchisee Barry Robinson describes us this way: “Huddle House has something for everybody when you look at the Huddle House menu. We have everything covered. You’ve got the full dinners; the things the kids want like hamburgers, chicken fingers and those sorts of things; you’ve got sandwiches; the breakfast. The full spectrum of the menu is covered so that you have something for everybody in the community.”

Contact us at (770) 626-7286 or fill out a contact form to learn more about our southern diner franchise opportunity.

The Huddle House Blog

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