Waffle House doesn’t franchise, but Huddle House offers an opportunity to own a growing brand


Chances are if you’ve thought about buying your own breakfast franchise, one of the first brands that came to mind was Waffle House. There’s just one problem: There is no Waffle House franchise. The privately owned company offers stock option grants to its associates, so if you ever want to claim ownership of a Waffle House, you’ll need to go apply for a job there first.

There’s a lot of talk about Waffle House whenever our name comes up, but Huddle House is a very different kind of restaurant. Huddle House provides a place in the community for people who want a good, sit-down meal that isn’t fast food. In the small-town markets where we’ve long shined, the competition isn’t as tight, and that makes it easier to get to know our customers. In the larger urban markets where we’re now expanding, Huddle House becomes that community gathering place that reminds customers of home.

People come to eat at their local Huddle House restaurants, not just every day, but sometimes multiple times a day. Customers often tell us, “We’re so glad you’re here.” Our franchisees are glad, too.

As the restaurant industry continues to thrive, more people are looking for the right franchise within that segment to invest in. Huddle House was one of the first breakfast franchise concepts, and at over 50 years old, it’s one of the longest-lasting. We have 400-plus locations and enough momentum to keep growing without flooding the market and pitting franchisees against one another.

We have an accessible buy-in, particularly for a restaurant franchise. We require minimum liquidity of $200,000 and a net worth of at least $600,000. The investment ranges from $519,935 to $1,338,075, and we offer financial incentives for investors interested in purchasing multiple units.

Here’s how Huddle House stacks up against Waffle House:

Huddle House Waffle House*
Open 24 hours Yes Yes
Serves any meal, any time of day Yes Yes
Has a deep fryer for a broader menu that includes customer favorites like fried shrimp and french fries Yes No
Allows any qualified buyer outside the restaurant to invest Yes No
Franchises available Yes No
* Source:

5 reasons why anyone thinking about buying a diner franchise should consider Huddle House

Real Southern hospitality. Our franchisees get involved in their communities, and they get to know their customers by name. Even non-regulars can count on friendly greetings the moment they walk in the door of any Huddle House, anywhere. Why? Because we care about our customers. We want them to have a wonderful meal at a place where they feel welcome anytime, whether they’re in for a quick cup of coffee or a leisurely supper. The reason we exist is to serve our customers, and we make their happiness our priority.

Any Meal. Any Time. You’ll see the words “Any Meal. Any Time.” prominently displayed on our menu and the walls of our restaurants. Why should people be held hostage by a restaurant’s arbitrary mealtime cutoffs? If a customer wants a breakfast sandwich at 10:35 a.m., they should be able to get it! If they want any meal, for that matter — a chicken-fried steak at 4:30 in the morning, a club sandwich with fries at 8 a.m. or a Western omelet at 6:30 p.m. — Huddle House has them covered.

Fits any market. We have long specialized in places where other family dining franchises feared to go, with our sweet spot being communities of 10,000 or less. We become the hub of a small town that desperately wants — and needs — a gathering place. It turns out that larger, more metropolitan areas crave those same gathering spaces in their neighborhoods, too. Huddle House has been successfully expanding into more densely populated urban markets like New York and New Jersey. The bottom line is, Huddle House will work in any size market.

All-day concept. Whether people live in a town where they roll up the sidewalks at 9 p.m. or in a city that never sleeps, the only options for night owls, college students and third-shift workers are usually fast-food joints or crowded nightclubs with throbbing bass beats. When Huddle House comes to town, that changes, and many of our locations are open 24 hours a day.

Great value proposition. At Huddle House, we’re proud of our value proposition. With our fryers, we offer many options — think fried shrimp, onion rings, french fries — that many breakfast franchises don’t. Our menus are loaded with meals that cost less than $8, $6, even $5. Huddle House counts on repeat business to drive revenues, and keeping our delicious meals affordable is one way we do that.

Learn more about Huddle House.

Contact us at (770) 626-7286 or fill out a contact form to learn more about our southern diner franchise opportunity.

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