OUR COVID RESILIENT FRANCHISE
A Brand That Cares About Their Communities
The Coronavirus pandemic has caused many uncertainties throughout the franchise industry. Here at Huddle House, we are proud of the resiliency and flexibility we helped our franchisees navigate the ever changing landscape.
In addition, Huddle House and Perkins shared methods and tactics with franchisees that the brands have found effective at its company-owned restaurants. In particular, quickly pivoting to find ways to aggressively drive carry-out and delivery business; keeping restaurants operating in order to retain GMs; ramping up grass roots community and neighborhood marketing tactics; and working with landlords and vendors for accommodations on payments.
One of the first things we instituted was to immediately follow all compliance and CDC guidelines required for operations. Secondly, we helped locations offer curbside pick-ups, developed a pick-up window and signed agreements with delivery services.
“We are going through a crisis the likes of which I hope my children won’t ever have to endure as adults. None of us know what tomorrow will bring but I do know how we can face this challenge directly,” added Abt. “Collectively, my leadership team has chosen to fight, and we want our franchisees to fight as well. We are going to fight like our lives and our businesses depend on it. We are going to fight to protect the business that we have built and fight to help protect the livelihood of our employees and our franchisees. This is our purpose during the pandemic.”
Five Decades and Still Growing
We’re currently adding new locations in our mature and developed markets and are also expanding into areas we’ve never served before. We have reached far outside our traditional footprint with locations in hotels and travel centers.
Our Iconic Brand with a Bright Future
We are an iconic brand that has franchisees with multiple locations that have been with us for decades and new franchisees who are just starting to grow their business. The reason why entrepreneurs continue to be attracted to us is that our business model helps our franchisees thrive.
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Disclaimer: © 2021 Huddle House, Inc. This does not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. This communication is not directed by us to residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.
