Many Huddle House breakfast franchise customers live in small towns with few options for sit-down dining, small community celebrations.
A thriving Huddle House breakfast franchise can be found almost anywhere, yet one place we consistently shine is in a small town. Some of our most successful restaurants are in communities of 5,000-7,000 people that typically don’t have many places to get together after a football game, church service or middle school band performance.
These are places that still value family, eat together at the dinner table and employ a strong work ethic — places that celebrate community but have few sit-down table service restaurant options.
It’s not uncommon for Huddle House customers in locales such as these to visit a few times a day. They might come in early to have breakfast, drop back sometime during the day to have coffee with their friends and come back at night for a delicious homestyle dinner.
These loyal customers are the backbone of Huddle House, and they point to something vitally important — our franchisees are not only offering great food at a highly affordable price, they are serving their respective communities by giving them much-needed community gathering spaces. A place to “huddle up.”
A Huddle House restaurant is an extension of the community it serves, and our typical franchisee is doing more than collecting money to make a profit from a guest check. They are connecting with their customers on a personal level — calling them by name, getting caught up with the latest family news and often acting as a part of their support system.
“We have one customer who comes in three times a day,” says Elaine Harris, who manages the Huddle House in Monroe, Ga. “Since his wife passed away, he doesn’t have anyone to cook for him. If he goes too long without coming in, we go check on him. He just lives up the hill.”
Another Monroe customer comes in twice a day with his wife; still others are breakfast regulars.
Quite frankly, many of the small towns and communities where Huddle House succeeds so splendidly are overlooked by other franchisors, and they represent a tremendous opportunity for new franchisees. Our research shows that the average Huddle House customer goes to the restaurant 47 times a year and spends more than $1,000.
We gravitate toward these towns because we know we can build a strong customer base that will return time after time. And because we know we are truly providing a vital function in the community. And so many of our franchisees are active members of the small towns they live in. They want to do more than bring in a paycheck; they want to help their friends and neighbors.
Hiram Griffin, who along with his wife, Jeanne, owns a Huddle House franchise in Nashville, Ga., choose Huddle House over competitors because of the chain’s emphasis on customer service.
“It’s not just eggs, bacon and cooking,” says Hiram. “It’s really about the people. I love to see a customer smile after enjoying a good meal. When you get compliments on your food, on your good service and the cleanliness of your restaurant, it feels really, really good.”
Jeanne knows the customers appreciate their efforts. “We call our customers by their names or nicknames,” she says. “They know when they walk in the door somebody is going to speak to them. When they come to the cash register someone is going to thank them.”
Learn more about Huddle House
With 400-plus units in more than 21 states, Huddle House is looking to expand further. The core values on which Huddle House was founded in 1964 — serving quality food in a warm, friendly environment that brings the community together — remain intact today. To find out more about Huddle House’s franchise opportunities, please fill out this form to download our free franchising report or call us at (770) 626-7286. We’d love to hear from you!