Why should you choose to open a Southern diner franchise? It’s true that there’s a lot of competition in the restaurant industry, so you’ll need to find a concept that’s unique and has a proven business model behind it. Huddle House franchisees enjoy these advantages and many more. Take a look at how our franchisees have thrived for decades in the competitive restaurant industry.
A Time-Tested Business Model
Our Southern diner franchise stands out from other restaurant chains because we’ve been in business for 50+ years. We’ve used all of that time to:
- Build strong brand recognition
- Develop a popular menu with high profit margins
- Perfect our in-house supply chain
- Streamline the process of opening new restaurants
You won’t find many other restaurant franchisors with our level of experience in the industry, which is a major benefit to our franchisees. When they invest in Huddle House, they can count on us to provide them with comprehensive training on our processes while walking them through the steps they’ll take toward opening their doors. Our years of experience help franchisees start off strong without wasting time or money in the process.
An Emphasis on Community
We aren’t the only Southern diner franchise around, but Huddle House stands out from the competition because of our community focus. From the very beginning, our goal has always been to provide communities with a gathering place. A place where people of all ages — from high school sports teams celebrating a win, to old friends catching up over coffee — could feel comfortable enjoying a meal at any time of the day.
This emphasis on community has helped Huddle House restaurants thrive in areas where our competitors chose not to follow, because they view smaller towns as having seemingly small customer bases. Our Southern diner franchise does exceptionally well in these markets where there’s a high demand for community gathering spaces with flexible hours. Of course, Huddle House franchises have experienced success breaking into busier urban markets, too, where these qualities are also highly valued.
Winning Strategies
Just because Huddle House has historically been a competitive brand doesn’t mean we can rest on our laurels. Our team continues to find new ways to expand Huddle House into new markets and help our franchisees thrive.
A few of the ways we’re doing that now include:
Expanding into larger markets: While we continue to seek out smaller markets in which to open new restaurants, we’re also beginning to push into larger urban and suburban areas. We’re finding new customers and expanding awareness of the Huddle House brand.
Implementing a loyalty system: Many Huddle House customers eat at our restaurants not just once a day, but multiple times a day! We’re working to reward those customers and grow their numbers by implementing a new loyalty system.
Restaurant redesign: We recently unveiled a new look for our restaurants that highlights our Southern heritage with a modern twist. We’re always finding new ways to make our restaurants comfortable and to keep them fun spaces to visit.
These are just a few of the strategies we’ve recently utilized to help Huddle House maintain its edge over the competition.
Ready to learn more about how our Southern diner franchise has stayed competitive for so long? Contact us today!
