The restaurant franchise industry is thriving and now is a great time to invest. The National Restaurant Association estimates that the restaurant industry as a whole is worth around $863 billion this year, up 3.6% from 2018. This is excellent growth for any industry, and it demonstrates that Americans love eating out – making now a great time to invest in a Huddle House franchise.
Why Is Industry Growing?
One reason for this steady growth is that people are simply spending more on eating out. Nation’s Restaurant News reports: “More than half, or 51%, of consumer spending on food in the United States, is allocated to restaurant … compared to 1955 when that was 25%.”
At Huddle House, we’ve observed that this report rings true. Our restaurants are more than just a place to eat, they’re community gathering spots. People visit our restaurants as a part of their regular routines, whether that’s after church, a game, or to gather with friends for coffee. Some of our customers regularly eat every meal in our restaurants! And why not? We prepare great homestyle food and our prices are highly competitive.
The Restaurant Franchise Industry is Keeping Pace
The restaurant franchise industry is keeping pace with the growth in the broader industry as the number of franchises grows. It’s no surprise – some of the most popular restaurants around are franchises, including Huddle House. Opening a new franchise is a great way to go into business for yourself by leveraging a time-tested business model rather than going it alone.
Huddle House is an Industry Leader
At Huddle House, we’ve set the bar pretty high for the rest of the restaurant franchise industry. First, because we’ve opened more than 300 locations across the U.S. That level of brand recognition is a major benefit to our new franchisees, because there’s a good chance that some people in their territory are already familiar with who we are.
Furthermore, we help our franchisees by allowing them to offer competitive prices. We’ve been controlling our own distribution for decades, allowing us to keep food prices remarkably low. We can then pass those savings on to our customers, and the result is high-quality, homestyle meals at prices that can directly compete with fast food chains.
Along these lines, we also support franchisees by regularly running promotions (like special menu items or limited-time pricing) that keep customers returning to their restaurants again and again. When you consider all the franchise support we also offer (e.g. location scouting assistance, marketing support, initial and ongoing training) it’s clear that Huddle House has a lot to offer franchisees and customers alike.
We’re always going to continue innovating to keep Huddle House ahead of the curve in the restaurant franchise industry!
Contact Huddle House today for more information on how our brand fits into broader industry trends.
