Iconic breakfast and family food franchise continues expansion in Texas, Kentucky, Alabama and Georgia
Huddle House, the popular full-service family restaurant franchise known for serving “any meal, any time,” signed five franchise agreements for new locations in Sealy, Texas, Owensboro and Elizabethtown, Kentucky, Tuscaloosa, Alabama, and Hazlehurst, Georgia.
“We’re continuing to pick up the pace of our expansion,” says Huddle House franchise CEO Michael Abt. “We significantly lowered our initial investment and are increasing our sales and top end. We’re working on improving our franchise margins, making us one of the most attractive food franchises in the market today.”
As a 24-hour, Southern-inspired family restaurant franchise, we are known for serving affordable, unapologetically homestyle food in a warm, friendly environment. Huddle House locations are often beloved gathering places in their communities, places where residents and travelers can get breakfast, lunch and dinner any time of the day or night. With over 400 restaurants open and under development, our 50-year old franchise is growing well beyond its original core market in the Southeast and into markets in the West, Midwest and Northeast.
Throughout the first nine months of 2014, the Huddle House franchise signed 18 new franchises and two new multi-unit deals for a total of more than 30 restaurants. The signings included the first Huddle House locations for Nebraska, New Jersey and New York. Overall, new franchise agreement signings are up more than 170 percent over 2013, and new construction starts are 100 percent ahead of last year.
Also in September, we opened our first restaurant in Forney, Texas. We are celebrating our 50th anniversary and are on pace to open 16-20 new restaurants in fiscal year ending April 30.
“We’re expanding outside of our Southern roots, and we’re finding that our nostalgic diner and Southern hospitality are really attractive in markets outside the South,” says Jonathan Benjamin, Chief Development Officer. “People want our affordable comfort food, served with our Southern hospitality.”
Breakfast food is increasing in popularity, and the breakfast restaurant franchise market has few competitors. We serve breakfast items 24/7, and breakfast food makes up more than 60% of our revenue. This is important because breakfast foods typically have a higher profit margin than lunch and dinner menus. Packaged Stats, a market research firm, reported that restaurant sales increased by five percent from 2012 to 2013 to reach $47 billion. That was preceded by an eight-percent growth during 2007-2012.
If you want to learn more about how our 50-year-old legacy brand is growing, please explore our research pages and read franchisee interviews and exciting developments on our blog. You can also fill out this form to download our free franchising report. We’d love to hear from you!