Growing breakfast franchise recognizes top sales, marketing and operations franchisees.
Huddle House’s CEO knows that it takes a special recipe of ingredients from good food to hard-working, hospitable partners to make the Southern-inspired family restaurant franchise the successful chain that it is today.
At the Huddle House’s recent national convention in Atlanta, CEO Michael Abt recognized the top-performing franchise partners during an awards celebration dinner. More than 400 franchisees, operators, and vendors came to the event, which also featured workshops and keynote speaker Russ Umphenour — who talked about how he and his teams built iconic chains like Arby’s and Focus Brands.
“The growth and success of Huddle House over the past year would not have been possible without our outstanding franchisees,” says Michael.
The 24-hour, Southern-inspired family restaurant franchise is known for serving affordable, unapologetically homestyle food in a warm, friendly environment. Huddle House locations are often beloved gathering places in their communities, places where residents and travelers can get breakfast, lunch, and dinner any time of the day or night. With more than 400 restaurants open and under development, the 51-year-old franchise is growing well beyond its original core market in the Southeast and into markets in the Midwest and Northeast.
Franchisees are Huddle House’s ‘bread and butter’
“It’s an honor to be able to recognize those who consistently provide the highest-quality food, hospitality and service to Huddle House guests and the communities they serve,” Michael says. “They provide an inspiration to all of us.”
Gregg Hansen of Over Easy Management Inc. was named the Franchise Partner of the Year and received the Voice of the Customer Award. Huddle House is known for serving nostalgic, comfort food with authentic Southern hospitality. Partners like Gregg ensure their team members get to know customers, treat them kindly, and go the extra mile needed to make sure they have an enjoyable Huddle House experience.
The “Best of the Best” award went to RAK Food Service’s Matt Leonard and his team in Robbinsville, North Carolina The runner-up for the award was Morrison Enterprises’ Huddle House in Piedmont, Alabama, and the third-place winner was Gatekeeper Enterprises’ Huddle House in Ripley, Mississippi. These were the top restaurants in the Southern-inspired family restaurant franchise. Huddle House is successful in various locations — from convenience stores and travel centers to retail locations, whether a town has a large or small population. Many new franchises are locating in end-cap and inline retail locations rather than freestanding locations, which means franchisees are able to lower their initial investment and still see great profits — allowing them to get a much faster return on their investment.
The Star Marketing Award went to RFBC Enterprises LLC’s Cindy Christie of Franklin, North Carolina, for demonstrating excellence and commitment to local-store marketing. The Southern-inspired family restaurant franchise recently beefed up its marketing image with a new restaurant look that includes a colorful Evolution design that evokes the classic American diner. It has helped to bring in more customers to restaurants and increase revenues. Huddle House anticipates more than 90% of their restaurants will feature the contemporary colors, plush seating, and new open kitchen design by 2018.
The Star Marketing Award was also given to the Franklin, North Carolina, location for serving their local community. Many times, a Huddle House is the only full-service restaurant in a town. Franchisees not only provide a place for area residents to meet friends and celebrate milestones, but they feel good about opening a restaurant that strengthens the community by providing up to 50 jobs to local residents.
Franchisees reap the rewards of being a Huddle House partner all year round
Huddle House awarded the Highest Sales Volume Restaurant award to Over Easy Management Inc.’s Frystown, Pennsylvania, franchise.
People flock to Huddle Houses for their affordably priced meals, which cost from $4 to $10. According to Huddle House research, repeat customer eat at the Southern-inspired family restaurant franchise an average of 47 times a year and spends an average of $1,055 in total.
With breakfast food increasing in popularity and few competitors serving it 24/7 like Huddle House, franchisees can really clean up — gaining 60% of their revenue from breakfast items on the menu. Another added bonus: Breakfast foods cost less and typically have a higher profit margin than other meals.
Learn more about Huddle House