The Huddle House Executive Leadership team will manage Perkins out of its Atlanta headquarters, running each of the concepts as separate brands, yet leveraging resources and proven strategies to build efficiencies. There are no plans to convert any existing units to Huddle House restaurants or vice versa.
Michael Abt, CEO of Huddle House said: “Strategically, this is a very good fit. Both Huddle House and Perkins are breakfast-first concepts providing quality, homestyle meals to communities large and small.
“This acquisition is by careful design, as the brands fit well together serving complimentary markets but supported by shared resources.”
Between Huddle House and Perkins, there are more than 700 locations open or under development that generate collectively over $800 million in sales. “Both brands are strong,” Abt continued, “and the Huddle House team and I are very excited to combine the talents of both companies. I want to thank the entire Perkins team for doing a tremendous job helping to revitalize the Perkins concept over the past year.
“Moving forward, we are committed to the development of each brand by providing the leadership, proper resources, and strong financial backing to further strengthen and grow each brand.”
The transaction closed October 22, and the terms of the purchase were not disclosed.