Why Small Towns Are Chasing Us

Huddle House is the perfect small-town restaurant franchise because we boost the local economy and provide a community gathering place.

Our small-town restaurant franchise has always worked well in communities that other brands overlooked. Now, these undeserved communities are seeking out Huddle House and offering incentives to bring us in. This opens up possibilities for hometown entrepreneurs who might not have considered what a great fit Huddle House can be, as well as making it easier for larger investors to scale up quickly.

Huddle House stands out for several reasons. We have over 50 years in business and more than 400 locations across the U.S., and our experienced team is planning our growth strategically. We have a strong presence in the South, where our restaurant chain began, and we’ve been steadily introducing our brand of Southern-inspired comfort food to territories that are new to Huddle House.

At Huddle House, we grow smartly because we know where to go. Lately, we’re the belle of the ball when it comes to economic development in communities that other brands neglect. Some franchises won’t even consider locating in areas with populations less than 15,000 or 20,000. As smaller areas discover the benefits of adding a Huddle House franchise to their communities, they’re starting to offer incentives such as free or reduced-cost land, financial grants for build-outs and tax breaks.

Those mean a great deal to the right investor.

“There are communities where we haven’t signed any deals yet, but they are reaching out to us to see how to make that happen,” says Jeff Hood, Director of Franchising. “These are areas that really believe Huddle House is what’s missing. They may have a lot of QSR, but no sit-down family dining places. We’re known as the community gathering place.”

We add value to communities like Aberdeen

The closest Huddle House to Aberdeen, MS, is about 15 to 20 minutes away. Mayor Maurice Howard would like to change that, so Aberdeen is offering city-owned land and may potentially fund the build-out and lease the building to the right candidate.

“We think a Huddle House-Aberdeen partnership is a great opportunity,” he says. “We don’t have anything of that magnitude in our city for a sit-down breakfast, lunch and dinner restaurant. And they’re open 24 hours. That’s what interested us about Huddle House.”

Aberdeen, which has about 6,500 people, is already excited at the prospect of welcoming a new Huddle House. “Huddle House is a family-oriented business, and there are already locations in this area that have been doing well for a number of years. I thought it would be right for Aberdeen,” the mayor says.

View Of Huddle House Restaurant From Inside A Car

The small-town franchise to help Giddings grow

We’re the perfect small town franchise to locate in the Central Texas town of Giddings, which has a population of just over 5,000. With Huddle House adding an average of 25-35 jobs, that can make an impact on a small community’s economic engine. Providing Giddings with a gathering place is a huge plus, says Tonya Britton, Executive Director of the Giddings Economic Development Corporation (EDC).

“A Huddle House restaurant here in Giddings will offer our residents, and the 20,000+ travelers who pass through our town daily, a casual yet quick dining experience that accommodates our busy and stress-filled schedules. But it’s an experience that doesn’t feel quick or casual at all, and that is exactly the kind of place we have been looking for.”

Giddings EDC is offering up perks including commercially-zoned property in a high-growth area of town, already owned by the city so it can be sold at below-market rates to the right franchise candidate. Depending on the number of jobs that will be added, the EDC will also offer grant money to help cover the initial investment costs.

Huddle House works with site-selection consultants Buxton to determine market suitability for communities that approach us, and in the case of Aberdeen and Giddings, Hood says, “Buxton’s analysis indicates that these are perfect communities for Huddle House.”

Learn more

If you want to know more about the opportunities available in Aberdeen or Giddings, or if you’d like to talk to us about locating a Huddle House in your area, please fill out the form. You’ll receive a password to access our proprietary Franchise Information Center, where you can read interviews with longtime franchisees, review our financial information and more.