Huddle House CEO Featured in 'Business Insider' Profile

National publication speaks to the Huddle House breakfast franchise CEO about secrets for success in business and in life

Business Insider, a national publication focused on trends in the business world, recently profiled Huddle House CEO Michael Abt to get his perspective on success in business and in life.

Everything hasn’t been easy for the Michael, who was diagnosed with Hodgkin’s disease, a form of cancer, at the age of 33. That he deserves the recognition of a major business publication goes without saying: after battling cancer, the Huddle House CEO has overseen the breakfast franchise’s rapid growth. There are more than 400 Huddle House locations open or under development around the country, with plans to build 100 more locations in the next three years.

CEO of an increasingly popular breakfast franchise shares secrets for success

“Don’t just have a vision — share it relentlessly,” he advises in the article. “People want to know where they are going, so I like to think about beginning with the end in mind. Set stretch goals, and have a clear purpose, values, and mission.”

Michael’s vision is best reflected in the fact that Huddle House is not only strengthening in our current markets, but also expanding into major metropolitan cities, suburban areas, and college towns. During the first nine months of 2014, the Huddle House breakfast franchise signed 18 new franchises and two new multi-unit deals for a total of more than 30 restaurants beyond our core markets in the Southeast. We’ve added to our franchise sales staff to support an aggressive campaign and fulfill our vision of expansion over the next three years.

The power of a 50-year-old iconic brand

Knowing the story is the key to success, Michael says in the article, “whether it was the doctors accurately assessing the type of disease I had, or when I started with Huddle House and spent several weeks talking to directors of the company to fully understand what was going on here.”

And our story is important. Founded in 1964, the Huddle House franchise serves breakfast, lunch, and dinner all day, or as we like to say, “Any Meal. Any Time.” Our menu offers a mix of Southern-inspired comfort food, including signature Big House breakfasts, crispy hash browns, creamy grits, golden waffles, and fluffy omelets — all made to order.

Our iconic brand has been making people happy for more than 50 years, and with Michael’s clear leadership, we’ll be making more people happy in more places for years to come.

Huddle House is a 24-hour, Southern-inspired family restaurant franchise known for serving affordable, unapologetically homestyle food in a warm, friendly environment. Huddle House locations are often beloved gathering places in their communities, places where residents and travelers can get breakfast, lunch, and dinner any time of the day or night. With more than 400 restaurants open and under development, the 50-year old franchise is growing beyond its original core market in the Southeast and into markets in the West, Midwest and Northeast.

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