How Huddle House Breakfast Franchise Drives Repeat Business with Affordable Meals

Breakfast franchise’s value proposition brings in customers, revenue.

We aggressively market to get customers excited about the low-cost, high-value options available at Huddle House.

You’d be hard-pressed to walk out of a typical coffee house with a cup of coffee and a muffin for less than $8, and that’s not exactly a meal that would stick with you. Let’s not even talk about the wait in the drive-thru. And if you happen to live in small-town America, then paying for an expensive coffee house breakfast isn’t really even an option. Huddle House breakfast franchise is changing all that.

At Huddle House, we don’t just serve good food, we serve our communities by offering a local gathering place with friendly, affordable 24-7 service. And these two factors — our price value and our commitment to community — help drive repeat business and create great money-making opportunities for our franchise owners.

Huddle House serves up hearty breakfasts with everything from eggs and bacon to French toast — and, most important, hot coffee — with sit-down service. This is especially welcome in the small towns that are our target markets, because these communities typically have very few options for those who want to go to a full-service restaurant for a nice meal. And our menu is well within the budget of a farm or factory worker.

A popular choice is our 3 Breakfasts for $3.99 each, offering filling food: sausage biscuits, eggs, breakfast sandwiches, waffles and grits. Customers also love our tasty MVP Breakfast: a waffle, bacon or sausage, two eggs, hash browns and a choice of grits and toast or biscuit and gravy. This rib-sticking meal is only $6.49.

Huddle House Breakfast Flyer

Yelp! reviewer Mike N. says of the Huddle House breakfast franchise in Batesville, MS: “Great breakfast selections and very attentive staff. I opted for the Smokehouse Special. Three eggs, two sausage patties, three bacon strips, shredded hash browns (loaded with cheeses, onions, peppers, and ham), grits and toast. It was fantastic!”

The value we offer is important. A warehouse worker or a young family may not have a lot of money to spend on eating out, but at Huddle House, a satisfying breakfast doesn’t have to be a once-in-a-while luxury. It can be a daily treat, and for many of our customers, it is. Many of them eat at Huddle House multiple times a week, or even multiple times a day.

But it’s not just the prices that bring our customers back. We provide the personal service that turns customers into friends, even family.

We are the opposite of a fast-food restaurant with precooked food sitting under heat lamps and served through a drive-thru window by a harried worker who may not even get your order right, much less learn your name. Huddle House guests are greeted as soon as they walk in. Our servers are trained to seat customers quickly and make them feel welcome. We know our regulars and can catch up with their news along with taking their orders. And we love newcomers, too.

With a half-century in business, we’ve learned where our sweet spot is. We strive to be a community gathering place, where a group of seniors stops by in the mornings for coffee and breakfast, where a family stops by every Sunday to eat breakfast before heading to church, or where teens can hang out with their friends.

We also show our commitment to community in other ways. Huddle House franchise owners Hiram and Jeanne Griffin in Nashville, GA — who actually met on a blind date at a Huddle House — have their restaurant sponsor sport teams. Hiram serves on the town’s Economic Development Council. Our franchise owners are encouraged to support their communities in the same ways that Hiram and Jeanne have, so that Huddle House becomes a vital part of the community that it serves.

With our community focus and good, affordable meals, Huddle House offers real value, delighting our customers and driving repeat business — which delights our franchisees. For an investor, whether you’re seeking multiple units or want to own a single restaurant, Huddle House can help you make a positive difference in people’s lives, wherever you happen to open your restaurant.

Learn more about Huddle House

With 400-plus units in more than 21 states, Huddle House is looking to expand further. The core values on which Huddle House was founded in 1964 — serving quality food in a warm, friendly environment that brings the community together — remain intact today. To find out more about how you can buy your own breakfast franchise, please fill out this form to download our free franchising report or call us at (770) 626-7286. We’d love to hear from you!