Why the most Important Meal of the Day Could be the Best Business Decision of Your Life

Huddle House breakfast franchise serves up the foods people love most.

It’s always fun to see what America’s been thinking about when Google does its end of the year compilations of top searched terms. As it turns out, Americans think a lot about breakfast.

That’s true whether they’re searching for something on the lighter side — eggs, oatmeal and coffee were among the top 10 “calorie” searches on Google last year — or the kind of breakfasts Mom used to make on Saturday morning, like steak and eggs or biscuits and gravy. Americans already know it’s the most important meal of the day. What’s less obvious is that it’s a great business opportunity, too. Here’s why breakfast is great business, and why you should consider a Huddle House breakfast franchise in particular:

Huddle House BreakfastWe serve breakfast 24 hours a day. In fact, we serve any meal, any time. That puts us ahead of the game. Industry analyst Technomic sees big wins for restaurants like Huddle House that don’t limit breakfast service to the early part of the day. “Opportunities to promote breakfast can extend far beyond conventional morning hours,” Darren Tristano, Executive Vice President of Technomic, Inc., said in a press release. “Operators looking to promote this daypart can leverage consumer interest in all-day or late-night breakfast programs. There’s also room to expand brunch options, and even get creative by applying traditional breakfast flavors to non-breakfast foods.”

The breakfast segment has less competition and higher profit margins.Overall, food costs on average comprise 28%. But with breakfast, the costs are significantly lower, at about 19%. That means franchisees earn more profit for every breakfast dollar spent. And when you sell breakfast all day like we do, your potential rate of return is much better than a typical restaurant business. Many of the small communities that are home to a Huddle House have little or no competition other than fast food restaurants. And while more of those are hopping on the breakfast bandwagon trend, they don’t tend to serve it past 11 a.m., and they don’t offer the kind of service and hospitality customers have come to count on at Huddle House.

Interest in restaurant breakfast is up. In 2013, according to Restaurant Hospitality magazine, restaurant breakfast sales were $47 billion, up 5% over 2012 — and that trend of increasing revenue is anticipated to be repeated in 2014 and 2015. More fast food places are adding breakfast items to their menus in hopes of capitalizing on the trend, with breakfast sandwiches being particularly popular. Huddle House has breakfast sandwiches, of course, and a whole menu filled with the kinds of breakfast foods people really crave — omelets, bacon and our signature golden waffles, just to name a few.

Learn more about Huddle House

The Huddle House breakfast franchise is perfect for both the single-unit investor who wants to improve his small town by adding jobs and a gathering place for the community as well as the multi-unit investor interested in trying a range of market sizes, including travel centers and convenience sites. Huddle House offers incentives for adding additional units, including discounts on remodeling existing stores.

The core values on which Huddle House was founded in 1964 — serving quality food in a warm, friendly environment that brings the community together — remain intact today. Typically open 24 hours, Huddle House serves any meal, anytime. If you think Huddle House might be the right franchise opportunity for you, fill out this form to download our free franchising report or call us at (770) 626-7286.